The Arts Council, in partnership with Primary Colours, offers workshops to help naviagte the business of the arts. Past topics includ taxes, copyright, and marketing. Sign up for our artist opportunities e-news to learn about upcoming workshops.
2013 Artist Professional Development Workshop Series
This year's professional devleopment workshops will kick off on April 24th with a marketing presentaion meant to help arts organizations, galleries, and artists build new audiences. The workshops will continue into the summer with special events for filmmakers and musicians. Stay tuned for more details.
The first in a series of Artist Professional Development Workshops for 2013 will be a presentation by Matt Lehrman of Audience Avenue (Phoenix, AZ). Matt's presentation is entitled, Audiences Everywhere: The New Imperative for Audience Engagement. The FREE three-hour workshop will be offered in the afternoon (Wed., April 24) for arts marketers, artists, gallery owners, and small arts organization staff.
If you attended the workshop for artists and galleries last fall entitled “Building Patron Relationships” this workshop will help you build upon some of the strategies discussed.
Mark your calendars for April 24th 1:00-4:00pm. The afternoon session (1 - 4 pm) will be held at the Eiteljorg Museum in the Clowes Sculpture Court.
The session is free, but because it is being offered to multiple audiences (arts organizations as well as galleries and individual artists), you must RSVP prior to the 24th.
This workshop is presented by the Arts Council of Indianapolis in partnership with Primary Colours and is funded by the generous support of the Indiana Arts Commission.
Technical support provided by Medium Fusion Creative Group www.mediumfusion.com
About Matt Lehrman and Audience Avenue
In the face of strained economics, shrunken budgets and revolutionary advancements in communications technologies, there’s never been a more important time for arts & cultural organization leaders to vigorously re-examine their expectations, beliefs and ambitions for attracting, sustaining and engaging audiences.
Inspiring! Thought-Provoking! Actionable! Matt Lehrman is the Principal of Audience Avenue, a Phoenix-based consulting firm that designs strategies, tactics and creative collaboration in the pursuit of audience development. A long-time arts & cultural marketer, Matt was the founder and executive director of Arizona’s arts & cultural service organization.
“For some, arts marketing is a career. For Matt Lehrman, it’s a calling…. His enthusiasm is genuine and infectious,”reported the Arizona Republic, upon naming him “Best Cheerleader for the Arts” in March, 2011.
Matt Lehrman’s blog, Audience Wanted, is published by Arts Journal: http://www.artsjournal.com/audience/